I love the progression of the identity of God through Scripture. If we pick up the story of God’s revelation to man with the encounter at the burning bush, Moses knew of God as the God of Abraham, Isaac and Jacob. However, that name did not carry enough weight for him to confront Pharaoh, so he asked for a better name.
God replied with “I am that I am.”
Pharaoh was swift to point out that this God didn’t have any brand recognition, therefore he felt no need to acknowledge Him, much less obey Him.
God was agreeable and proceeded with an unparalleled branding campaign. When God scrambled communications with the Egyptian army in the Red Sea and then created drive train problems with their chariots, they knew EXACTLY who it was: Jehovah!
Fast forward through the pages of history and God’s brand maintenance is a story all its own.
Brand location is a huge battleground for marketing. Flying here to South Africa, I was amused that British Airways managed to even put their trademarked swoosh on the buttons of the flight attendants’ uniforms.
But the most desired territory is the space over the Seat of Dominion behind our foreheads. Thus the prince and the King will duel valiantly for that display space.
When we arrive at the punch line, every one of His people will wear His name on their foreheads (Revelation 22:4). Ultimate brand recognition.
Join me today for a celebration of God’s skill at branding.
Starting this week, there will be new prayers on Monday, Wednesday and Friday. I feel it is time to go deeper in some themes, and we are best served by your listening to the model prayer I present on the first day, then doing listening prayer the second day as the Holy Spirit coaches you on how to tailor that for your own world.
The Egyptian Curse is a perversion of the work of the Holy Spirit, so by allowing the Holy Spirit maximum freedom to direct us, we increase our authority as a tribe over this curse.
Copyright August 2015, by Arthur Burk
From South Africa, hours before the seminar on Deliverance and Discernment